President says “Being Successful is Hard.” Yep. So Man-Up Media!

We have to ask, did President Obama get page proofs to Packaging Boyhood? “I know that sometimes you get that sense from TV that you can be rich and successful without any hard work – that your ticket to success is through rapping or basketball or being a reality TV star. Chances are you’re not going to be any of those things. The truth is, being successful is hard.”

This is exactly our point. Boys are constantly promised via movies and TV that the can slack off, play people, and still get ahead. They’re given the message that hard work and studying is for girls. Thanks to our President for giving the nation’s schoolchildren a one minute media critique. Now can marketers and media producers get the message and create boy characters that are modeled after, hmmmm, our President?