saving our sons from superheroes, slackers, and other media stereotypes

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HOW PARENTS CAN HELP BOYS RESIST NEGATIVE STEREOTYPES

FROM MARKETERS AND THE MEDIA

Packaging Boyhood Boys are besieged by images and messages from marketers and the media that encourage slacking over studying; competition over teamwork; power over empowerment; and being cool over being oneself. In Packaging Boyhood, we scrutinize cartoons, videogames, movies, and more for stereotypes that marketers and the media sell boys about what it means to be a boy. We also offer advice to parents about how to talk with their sons about these troubling images, and provide parents with tools to help their sons resist these messages and have more choice about how to live their lives. PRAISE FOR PACKAGING BOYHOOD : “If you read one book this year about how to be a better parent to your son, then it must be Packaging Boyhood. Unlike other parenting or 'boys books,' it reveals that boys do not naturally or biologically like violent images, don’t have to do poorly at school; but rather that a bath of hurtful media images are overtaking them - and that you can help save them, teaching them methods for resisting this gender mediocrity so they can grow into the unique, successful young men they truly wish to become!”- William S. Pollack, Ph.D., author of Real Boys: Rescuing Our Sons from the Myths of Boyhood “Parents of young boys constantly ask me "where do boys get these crazy ideas about masculinity, girls, and the world they live in?"  Packaging Boyhood answers that question.  Anyone who claims that it's all biology and puppy dogs' tails hasn't stood beneath the avalanche of media images that bombard boys at every turn.  Fortunately for parents and educators alike, Brown, Lamb and Tappan reveal how one definition of masculinity is packaged and sold, others are taken off the market -- and how we all lose in the process.”- Michael Kimmel, Ph.D., author of Guyland: The Perilous World Where Boys Become Men “I love Packaging Boyhood for professional and personal reasons.  As an educator, I am impressed by the depth of its social critique...  As the father of a young son, I learned practical tips about how to talk to and with him about these narrow definitions.  And as a grown man...I am grateful for the empathy the authors show in these pages for all the boys and men who struggle daily in this culture to be happy, healthy, and socially responsible human beings, despite all the pressures to the contrary.”- Jackson Katz, author of The Macho Paradox: Why Some Men Hurt Women and How All Men Can Help. Check out our Packaging Boyhood Blog Buy Packaging Boyhood at Amazon or at an Independent Bookstorepackaging-girlhood See also Packaging Girlhood: Rescuing our Daughters from Marketers' Schemes